eCommerce is an abbreviation
for electronic commerce.
eCommerce is based on the
theory of exchange which really
is marketing and ultimately selling
so if you are using your website
to trade, you are an eCommerce
participant. You can be a
service provider, manufacturer
or virtual non-tangible product
like software, and trade using
eCommerce. The best websites
choose to accept payment on
their website, a smart move to
close in on the point of sale.
Think about this, Techcrunch.
com reported that Black Friday
sales alone for 2016 resulted
in $3 Billion, a 21.6% increase
from 2015. $1 Billion of the
total sales came from mobile
sales, which means, make
sure your eCommerce strategy
includes having an online store,
which is geared towards mobile
devices such as smartphones
and most importantly tablets.
President-Elect Donald Trump
with his pledge to bring back
manufacturing to the USA sparked
a visit from Jack Ma, Founder
of AliBaba.com in January
2017, who is advocating and
encouraging sales of USA
made products to China using
eCommerce, with a goal to create
1 million jobs domestically.
Two key macro factors here
are telling of the importance
of eCommerce and the role it
plays both in domestic economic
growth and international trade.
It really is the future for exports
from the USA to the rest of the
world. It is a great tool to get
conservative American business
owners to venture out and sell
interstate domestically. It also
applies to range of sectors from
Agricultural, Food, Electronics,
Technology, Consumer Goods
and many more. Think about it
in 6 weeks, you could be selling
from California to Canada
or from California to Mexico
and just like that you are now
trading internationally!
Website Strategy
Websites are perceived to be a
commodity, a cutthroat industry
with thousands of website design
and development companies
dotted around the globe. Be
very careful with whom you
select on your website design
and development team and think
about sustainable investments. A
$500 website may not be your
best solution to a $1 Mill return
on revenue. When mapping out
your website, look at the websites
that win business i.e. produce
sales, leads or retainers for a
professional service business.
Website design must always
start with a sales and marketing
strategy. Many business owners
forget the need to understand the
commercial game plan before
sketching out the website site map
and design. User interface, user
experience are all critical issues
in producing a winning website.
Generally speaking marketing
consists of branding,
communication and the
application of the marketing
mix: product, price, place and
promotion. Being eCommerce
the focus has to be how to sell,
how to entice and how to close
a sale on the website. Doing
this without fully understanding
what your competitors are doing
alongside the essentials of Search
Engine Optimization (SEO) is a
recipe for disaster. So priority
one get a strategy marketing plan
for your eCommerce website. If
you don’t know how, check in
with me @hemadey on Twitter.
eCommerce Strategy
Most people think Amazon was
built from nothing, looks easy
and they just sell cause of their
brand…. WRONG! They had
a strategy, to become a robust
domestic and international online
retailer, offering the concept
of a “House of Brands”. Their
strategy involved keywords,
working in with search engine
eCommerce and the Role it Plays in
Domestic and International Business
Hema Dey, CEO, CMO
Iffel International Inc.
